creating boring.

THE OPERATING PHILOSOPHY

The Do Nothing
Protocol.

The best version of an internet business is one that does its job without constantly demanding ours.

01

Build enough.

Solve the real problem. Don’t solve imaginary future problems.

02

Avoid dependencies.

Every integration creates another thing that can break.

03

Automate repetition.

If the same manual task keeps appearing, remove it.

04

Do nothing.

If it is useful, reliable and profitable: leave it alone.